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Whudda thunk it, folks? If you give people the option of either paying for something or getting it for free, most people will chose to (...wait for it...wait for it...) take it for free.
I know! I'm just as shocked as you are! (Editor's note for the humor challenged: That sentence is dripping with sarcasm...I mean, we're talking Chinese water torture drip).
But believe it or not, some people are still surprised by the fact that when British band Radiohead (or as I like to call them "Whiny College Music Band") offered fans the option of paying whatever price they felt like paying for downloading their latest album, "In Rainbows," most people choose the price of free.
Well, duh. I may not be very good at math, but I do know that in terms of money, 0 is damn good price.
According to YPulse.com, "During the first 29 days of October, 1.2 million people worldwide visited the 'In Rainbows' site...the study showed that 38 percent of global downloaders of the...
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