Blogs » Camille's Corner » NBC sells ads for Super Bowl at record breaking prices

Subscribe


If you had $3.5 million burning a hole in your pocket, sorry you can't buy a Super Bowl advertisement this year. CNN Money reported 2012 slots are sold out.

NBC will broadcast the most highly anticipated football event of the year on Feb. 5 in Indianapolis.

Colts fans can go to watch parties, or even by the stadium, completely unbiased. With a 2-14 record, all they can do is hope for a better season next year.

The Super Bowl means so much more than 60 minutes of game time, new commercials, and at times, a "controversial" halftime show.

Since 1967, families and friends have gathered around the TV, trash talk, and show their long-lasting or new-found allegiance.

Besides the emotional aspect, the Super Bowl means big business for networks and advertisers. As we claw our way out of a recession, we are starting to see unemployment dip below nine percent (1) and a bump in consumer confidence (2).

In 2010, a 30-second slot on the CBS network costs between $2.5 million and $2.8 million, and Pepsi didn't advertise, which was a first in 23 years for the soft drink enterprise (3).

Network executives have not released too much information about which companies have signed up or dropped off, to not tip their competitors (4).

Godaddy.com purchased two ads featuring race car driver Danica Patrick and fitness guru Jillian Michael. I'm excited to see this glorious game and all that it entails. Advocate readers are you ready for some football?

1) Bureau of Labor Statistics - http://www.bls.gov/cps/ 2) Consumer Confidence Board - http://www.conference-board.org/data/consumerconfidence.cfm 3)http://www.alternet.org/rss/breaking_news/102322/recession_takes_bite_out_of_super_bowl_ads 4) http://www.huffingtonpost.com/2012/01/03/super-bowl-2012-nbc-sold-advertisements-sold_n_1181439.html